Casabella 290 (August 1964)

Casabella is an Italian monthly journal devoted to architecture, urbanism and design.

It was founded in Milan in 1928 under the title La Casa Bella and then shortened to Casabella. The magazine became an influential voice in postwar Italian architecture and in the modernist movement. 

Casabella shows how a magazine can use advertising not only as a source of financing but also as a material for discourse. Indeed, the magazine showcased bold advertising promoting avant-garde and more established designers and architects.